About Us

Finch Cycles was founded in 1897 by Bertrum Finch, and was originally located in Doods Road. One hundred and twenty years on, and three Reigate premises changes later, it is still owned by the Finch Family, now in its 4th generation with current owner, Chris Finch.

Having previously been in Doods Road and the High Street, the shop settled in its current location in Bell Street, originally occupying both 41 and 43 Bell Street (41 is now a Restaurant)

The current premises, in Bell Street, Reigate that was originally purchased for £625 in 1925 has seen a fair few changes over the years, originally housing both Cycle and motorcycle sales, with an open forecourt and petrol tap for the motorcycles!

Now specialising in Bikes only, we stock a wide range of Mountain, Road, Electric, Hybrid and Junior bikes, as well as stocking a wide range of parts/accessories and a fully equipped workshop.

Meet The Staff

Owner – Chris Finch
Having owned the shop for over twenty-five years, Chris has seen bikes and trends change drastically, and therefore has a great knowledge of both new and old. Chris can be found either in the shop or workshop, and will be seen occasionally in the Surrey Hills on a Whyte M109 or his carbon Specialized Sirrus.

Manager – Malcolm Coles
Having been at Finch Cycles for 10 years, Malcolm has seen the shop change significantly and has a good experience of all types of bikes. Coming from a motorcycle background, riding Trials and Racing Enduro from a young age, Mountain bikes were an obvious crossover skill. During his time at the shop, he has raced events such as the World extreme enduro championship – Red Bull’s Erzberg, British Endurance Championship and the inter Centre enduro as well as various standalone events. Malcolm is trained in BikeFit, by Bikefit Founder and Cycling Legend Paul Swift so if you have any queries he’s worth chatting to! He is now riding and racing a mix of road and off road cycling, on bikes all available through the store, including a Specialized Enduro 29, Whyte G170, Specialized Fuse expert 6fattie and a Giant TCR Advanced Pro 1.

Mechanic/Tech Wizard – Dave
Dave, our amazing Cytech trained mechanic boasts a great knowledge of all types of bike, and is a keen rider as well! Therefore, able to both get a job done perfectly, and also able to offer the additional touches of set up advice from personal experience of riding just about every discipline!

Dave raced on the road as a junior however twenty years on he now specialises in Trials riding and Mountain biking (having been used for many promo videos and demos). He has a good collection of bikes including a Giant Trance, a Giant Defy Advanced, and a Specialized 29er hardtail, he can be found on the trails with his workshop assistant (Bodie the Dog) running alongside.

One of our newer members, and a great mountain biker, moved to Surrey a few years ago having been a personal Trainer in London.  Ryan will be seen riding in the Surrey Hills and further a field on his Whyte T129RS, or his Chromag Hardtail. He will be at various Enduro races throughout 2017 including Enduro 2, a three day race through the French alps. Keep an eye on the ‘Latest News’ page for updates on progress.


Phil has been in the trade for many years and can now be found in the workshop a few days a week putting his experience to good use, he also has an impressive stable of bikes including a stunning Giant TCR Advanced Pro SL ISP.